Just found this on AD Vision's site:
HOUSTON, November 6, 2002 - ADV Films today announced publicly the creation of The Anime Network™, the first television channel in North America dedicated to anime (Japanese animation) and anime-related content. The Anime Network™ targets the nation's estimated 85 million cable television subscribers, and seeks to capitalize on cable's increasing dominance in the world of at-home entertainment.
HOUSTON, November 6, 2002 - ADV Films today announced publicly the creation of The Anime Network™, the first television channel in North America dedicated to anime (Japanese animation) and anime-related content. The Anime Network™ targets the nation's estimated 85 million cable television subscribers, and seeks to capitalize on cable's increasing dominance in the world of at-home entertainment.